This past weekend was the 68th Annual American Academy of Dermatology (AAD) meeting in Miami Beach, Florida. Biopelle has attended in some capacity for the last 5 years, but this year was really the first time that we were able to start from scratch with our booth and really create a presence that was all our own.
I was able to convince my boss to go with a new look and feel for the booth this year, which also included an entirely new strategy for how we would manage our traffic within the booth. It was a big gamble and I'm very excited to report that it was a big success!
Our new booth design encompassed our new corporate strategy of providing a global spectrum of skincare. Dermatologists really seemed to be on board with our corporate strategy of being a "one-stop-shop" for all of their skincare needs.
This was also our opportunity to launch our new Synergies kits and to announce our new distribution rights for Heliocare. I was really surprised to see how popular Heliocare is; I think it was one of the main brands that people recognized, especially with the international attendees. I really need to start taking a Heliocare capsule each morning to give me that added protection from sun damage.
So another big "to-do" list item checked off the list, with a big smiley face next to it! I'm just so excited that we had such a good show after I convinced my boss to make so many big changes. Could this be The Tipping Point?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment